JJ
Turk is a young clothing company specializing in casual style pants.
Their Lower East Side location needed a dynamic and up-beat
environment, responding to its young clientele and hip downtown crowd.
Our client also wanted to display an abundance of products,
almost a landscape of pants. We developed our concept starting
from the very shelving units with the idea of a “landscape
of shelves”. The project matured by the invention
of the protruding shelf system, which supported the landscape
idea and eventually resulted in a baroque intensity of shelves
and products, without becoming noisy, presenting themselves
to the spectator. As one enters the store it is immediately
evident an environment is created beyond the ordinary.
